Watch Webinar:

MANAGING THE CHALLENGES & RISKS SURROUNDING EMPLOYEE ADVOCACY PROGRAMS

Speakers:

Jen McClure

CEO, JEM Consulting & Advisory Services

Former VP, Digital & Social Media, Thomson Reuters

Founder & Chair, Society for New Communications Research of The Conference Board

Mike Lee

Director, Product Management

Social Media Protection Division

Proofpoint

Many brands are empowering their employees to use social media to enhance the company's thought leadership position, amplify the reach of branded content, reach new audiences, engage in “social selling,” and improve employee engagement. In fact, employee and brand advocacy programs are some of the fastest growing trends in social media marketing. But, with the growth and expansion of these programs comes new challenges and more potential risks.

Complete the form to view the second in a webinar series focused on best practices for starting and managing employee and brand advocacy programs.

What You’ll Learn in This Webinar:

• Top challenges and potential risks of employee and advocacy programs
• How to manage brand reputation, FTC regulatory compliance, security and privacy of your employees’ social channels and integrations with other systems
• Tools to help mitigate social media brand, security and compliance risks

UPCOMING WEBINAR – SAVE THE DATE:

 Webinar 3 – September 20th – 1:00 PM EDT/10:00 AM PDT

“Best Practices for Managing Your Employee & Brand Advocacy Program”

Click Here to Register

WEBINAR RECORDING– Watch Now:

Webinar 1- Webinar Recording

"Employee as Brand: The Rise of Employee & Brand Advocacy Programs & What It Means for Your Business"

Click Here to Watch the Webinar