Report by Sujata Ramnarayan, Ph.D., Former Gartner Analyst and Acclaimed Author
Finding Your Brand's Social Infrastructure
How to Manage Social Account Sprawl; Identify & Remove Fraudulent Accounts
The average enterprise has more than 300 social media accounts across Facebook, Twitter, YouTube, Google+, Pinterest, and the other leading social networks.
The social web has unquestionably emerged as a core communication and engagement channel for businesses. However, identifying and managing so many social accounts can be a tremendous challenge, and failing to do so leaves real business opportunity on the table, introduces risk, and increases costs for organizations.
Unmanaged account proliferation is a core business and marketing challenge; after all, you can’t manage, measure, and protect an account if you don't know it exists.
This paper describes the need for social account discovery, including: