The Rio Summer Olympic Games are underway, providing brands with a newsworthy opportunity to carry out social media marketing programs in full force. However, with a huge social media draw, the Olympics attract cyber criminals who use it as an opportunity to take advantage of brands and their unsuspecting fans.
Top brands faced over 62,000 potential security threats on social during Sochi, and given social media growth trends, brands will see an even greater risk of exposure during the Rio Games--we've already seen a 150% increase in social media phishing in the last year.
Secure your Olympics engagement campaigns on social by getting a handle on the associated risks and learn why security must be at the center of your social media governance processes.
Sign up today to receive your brand's risk assessment and we'll send you a report of your current exposure to risk.