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Golden State Warriors Case Study

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A User Story: How Proofpoint Protects The Golden State Warriors

The Warriors' Social Media Program Protects the Brand and Their Fans from Hackers, Spammers, and Deviants

Find out how Proofpoint Digital Risk Protection deploys and defends brands at scale!

From draft selections, to free agent signings, to coaching hires -- the Golden State Warriors seem to make all the right moves. But they excel at much more than just winning games. Their social media team has built a social presence that's at the forefront of the sports world, with over 3.5 million "likes" on their Facebook page alone. Over a one-week period during the playoffs, their Facebook community made over 49,000 comments!

But what happens when social pages become more popular? Hackers, spammers and deviants are attracted to these large audiences and use them as a platform to post malware, phishing, spam, hate speech, pornography and profanity to massive audiences--harming the brand and the fans that support it.

Learn more about how the Golden State Warriors kept up with the thousands of harmful comments and maintained a family-friendly customer experience that's consistent with the NBA brand, helping to build fan engagement and preventing negative content from obscuring their brand message.